Auto Dealer Case Study

After spending so much time running direct-call ads and standard advertising through Facebook, we decided to switch up how we ran our latest advertising campaign for a St. Louis dealershop. Here's how we sold 8 vehicles in 2.5 weeks utilizing the KCMG System to book consistent appointments.

Breakdown:

Ad Spend

Return on Ad Spend

Ad Spend

We spent $589.69 on a sequence of 3 ads. The majority of spend went into casting a wide audience net and then shifting the spend to conversion ads where the lead is generated.

Reach

Return on Ad Spend

Ad Spend

We reached 25,664 users on mobile and desktop across Facebook's platform of apps, and reached 75% of these users twice, with an impression amount of 41,550.

Return on Ad Spend

Return on Ad Spend

Return on Ad Spend

At the end of the campaign, we spent $589.69 and generated 96 leads with a close rate of 8.3%. This amounts to 8 vehicles sold with a LTV of $12,000.

TOTAL PIPELINE REVENUE: $96,000

TOTAL ROAS:162X Return

In Conclusion...

The first time we ran this system we generated a year's salary for a local dealer in 2.5 months. The core of the system is what advertising is all about: the end consumer. We targeted our audience with a jaw-dropping offer, and used specific retargeting to catch users who might have fallen out of our funnel. Once a lead had been generated, we didn't stop there; we followed up with a series of communications to each user, booking an appointment through our automated system with a live-user behind it.

The KCMG System is mechanical, but what it comes down to is doing what the others won't--treating a lead like an individual, not just a CRM input.